Progress
The main task of the logo is uniqueness. It is necessary to stand out from the background of other similar services. Most of these services use images of animals, animal paws for logomark. We use the technique of unique hand made font with animals elements, to separate from the general mass.
Task
The main point is the development of large application that combines all types of services for pets. Marketplace of services and goods, news portal and event feed.
Users
There are three types of users here. Pets owners - looking for products, services and information of pets world. Stores, clinics and shelters are looking for a market for goods and services. Event sponsor - looking for a place to post information and attract visitors. The solution of the problem for each of the users was reduced to the competent design of the application structure and the location of the functionality for each branch.
App icon
App icon design simple. For the most important, standing out from the rest.
Splash screen
One more part of brand. Here is an animation of loading with logomark variants. Simple but original. Shows us that the application works with all kinds of pets.
Wireframe and Prototype
As always, we start from simple wireframe and prototype, which allows us to evaluate scenarios for using the application by different types of users (user profiles - goals) and quickly make changes.
Funnel
App starts with a basic funnel that collects data about the user and their pet. This will help generate personal content and special offers later.
